Since 2004, In The Field magazine has been covering what is growing in Hillsborough County, Florida. This niche publication was launched as an effort to raise awareness of agriculture and the hard work that goes into getting the safest food supply to your table each day. In 2006 an additional In The Field magazine was launched to cover Polk County, Florida.
These publications bring news of the agriculture community with content for those directly involved, as well as human-interest stories to connect those far removed from the farm and ranch.
The Hillsborough County Farm Bureau endorses the Hillsborough County issue of In The Field magazine and the Polk County Cattlemen’s Association endorses the Polk County issue. It is a joint effort to raise awareness of agriculture. As an economic driver, agriculture is second only to tourism in the Sunshine State.
In The Field magazines are distributed via direct mail, as well as in racks and on countertops in high traffic areas. These areas are restocked throughout each month to keep your ad in front of the buying community. Advertising is the engine that drives In The Field, making it possible to continue to “Cover What is Growing.” Advertisers need customers to stay in business and that is what makes the relationships between us crucial.
We also strive to create a bond with those not directly involved in agriculture in order to build a better understanding of the industry.
In The Field is packed, cover-to-cover, keeping the reader updated with timely information of what is going on in the realm of agriculture, from local happenings to statewide events, feature stories and interviews.
Since inception, Berry Publications, parent company of In The Field magazine, has been owned by Florida native, Karen Berry.
From everyone at Berry Publications, we appreciate your confidence and support!